American Abstract Agency
Industry Setting – The American Abstract Agency is concentrated on the southern coastal areas of New Jersey, which is a market that’s saturated with nationally recognized brands.
Challenge – Although American Abstract Agency had referral partner and client loyalty, they found it hard to compete against the top nationally recognized brands with out of area prospective clients.
Strategy – To maximize effectiveness while maintaining under budget we focused our efforts on the foundation of the brands visual and verbal message. Refreshing the visual identity would help to quickly establish the credibility of a secure company to prospects that are unfamiliar with American Abstract.
Result – The rebrand has had a positive impact in building instant credibility that then gives the agency an opportunity to compete on service and build loyalty.
Rendered Services:
Discovery
• Brand Diagnostic
Strategy
• Brand Positioning
• Story Development
Execution
• Brand Design Systems
• Collateral Design
• Printing