British Institute of Homeopathy
Industry Setting – A rapidly growing portion of the US population was identified as seeking an alternative option to subscription drugs. But there was little to no place for them to turn to be educated in a way that was realistic.
Challenge – The British Institute of Homeopathy’s US division wanted to harness peoples growing excitement for natural health by moving into online courses. This would expand their market by offering the average working person an opportunity to be educated and supported with little hassle.
Strategy – Refresh the brand’s outdated identity to harness credibility. Then set in place an online site for students to engage in distance learning.
Result – The school is now positioned and perceived as the international online leader in homeopathic education. Their public relations campaign has been prominently showcased on Forbes.com, Yahoo Finance and more then 50 other sites.
Discovery
• Brand Diagnostic
• Brand Assessment
Strategy
• Brand Positioning
• Internal Positioning
• Story Development
• ROI (Return of Investment) Campaigns
Execution
• Brand Design Systems
• Collateral Design
• Web & Social Media Programming & Design
• Printing
Analytics
• Performance Metrics