Tomas H. Heist Insurance Agency
Industry Setting – Tomas H. Heist Insurance Agency, a 60+ year-old provider was struggling to manage its once popular value proposition.
Challenge – Fend off increasing competition from national companies while transitioning into a position to be able to expand.
Strategy – Reposition the brand to communicate they are relevant and here for the long haul. Position education as a top priority to minimize client lost from competitive pricing strategies. Develop a targeted campaign to reach a new audience.
Results – Their base was increased, had one of their top national competitors backed out of the region and expanded into three new locations.
Rendered Services:
Discovery
• Brand Diagnostic
• Brand Assessment
Strategy
• Brand Positioning
• Internal Positioning
• Story Development
• ROI (Return of Investment) Campaigns
• Loyalty Planning
Execution
• Brand Design Systems
• Collateral Design
• Printing