THE ABIAH STORY

Founder Guy Richards began his career as a brand developer and strategist in the
fast-paced corporate world of Philadelphia, PA. He soon built a name for himself as
a creative designer and savvy marketer.

A dramatic chain of events led Guy to give his life to Jesus Christ and he began to
look at his career in a new way. His views of success changed dramatically.

Guy decided he wanted “...to make God smile by helping people, businesses and consumers.” He realized he has a gift for making companies money; but “I only want
to do it for the right companies,” he states.

And so, Abiah – which means “the Lord is my father” – was born.

Since then God has expanded Abiah's reach to open a ministry division that takes business concepts of corporate branding and applies it to ministries so they can be more relevant in their community and reach more people for Christ.

What drives Abiah and who is the right customer for the company? Guy says it best:

“Our drive – and our ultimate goal – if you're a business, is to advance the saving message of Jesus Christ by growing revenue, resources and market share. If your
a ministry, it's to advance the message of Jesus Christ by helping you organize
your communications through a relevant identity that will attract more people to
the ministry.”

Abiah has experienced tremendous success and its clients quickly achieved fantastic results. “We were recognized for our work and won several international awards in the first 18 months we were in business. The most exciting honor was being named to the ReBrand 100®. Being included on that list of the top 100 brand strategies and executions around the globe with large companies like Proctor & Gamble® showed me God was smiling on us.”

At Abiah, the staff all share the same values. The team is talented and dedicated to
using its gifts to help ministries clarify who they are and present Christ in a relevant way.

Abiah’s primary goals are:

1. To advance the saving message of Jesus Christ
2. To help clients become leaders in what they do
3. To continuously improve as a team