Abiah Pioneers Brand Testing Methodology / BrandReturn™
Abiah has created a testing methodology that defines the connection between the symptoms of brand misalignment to fundamental internal breakdowns.
These symptoms are then attributed to one of 6 key components (Leadership, Employees, Service/Product, Identity, Marketing and Customer) of the methodology and ranked on a 1-100 scale. The Abiah is then able to use the assessment to forecast the impact and lifecycle of the brand by how the leadership decides to handle the challenges.
More testing will be established to determine the reliability of the methodology.
Abiah has named the approach BrandReturn™.