It has been almost 2 months since the last sent out a update about Abiah. In that time we have started working with some great organizations, Ravi Zacharias International Ministries (RZIM),

Evangelical Council for Financial Accountability (ECFA), SaltExchange, The Bible League, NOC Conference, Arrow Leadership and UnPoverty.

One of the things we have learned while running a number of different social media projects is that bottom-line results are tied to relationships, not broadcasting.

I know the numbers of how many people who are following us can be seductive. But what I have found is the numbers mean nothing if no one is listening. As Twitter, Facebook and the next social media flash in the pan craze drives on, please don't lose sight that word-of-mouth still dominates. Good or bad.

If you’re interested to find out more on how we are using social media, shoot Justin an email.

Also, if you’re interested, I have been documenting random brand/marketing ideas in short video clips.