Brand Strategy Firm Moves into Ministry Branding

Award-winning Abiah to launch division to support growth of Christian ministries

LINWOOD, New Jersey – January 8, 2008 – Abiah, Atlantic County’s award-winning brand strategy and design firm, has expanded and created a new division to focus on ministry branding.  The division has its own website, http://www.ministry.abiah.com and will soon launch its own newsletter, products, and services.

“There’s a battle raging for people’s souls every day with secular media promoting unhealthy and ungodly lifestyles,” according to Guy Richards, Chief Branding Officer of the Linwood brand strategy firm.  “Christian ministries can fight back and get the Good News across to more people, by embracing business concepts of branding and marketing,” Richards states.  He believes that “A Christian ministry’s brand must clearly and consistently communicate what it offers in a way that educates and inspires community members to experience its offerings for themselves.”

Abiah recently partnered with Elexio, a provider of Content Management Systems (CMS) for church websites, to offer ministries complete one-stop-shopping for brand development and manage-it-yourself sites. 

Abiah, located in Linwood’s Central Park East, will continue to offer brand design and strategy for new and existing business clients.

Abiah is a brand consulting and design firm that provides solutions that help grow Christian businesses and ministries.  For more information, contact Guy Richards at 609-653-2233 or visit Abiah’s websites at www.abiah.com and www.ministry.abiah.com to learn more.