Abiah WINS 2006 REBRAND 100™ AWARD

June 6, 2006 – Abiah, a brand strategy and full service marketing firm in Linwood, was recently selected as one of the winners of the second annual ReBrand 100™ Global Awards.

Abiah created a new corporate identity for GGJM Limousine Service of Atlantic County. The new identity was launched through a direct mail piece that delivered five times the average return rate for a standard direct mail promotion. “We believe every business needs to clearly differentiate itself from its competitors by communicating its unique brand promise through its visual identity and written copy. It’s exciting to know that an image we created was recognized for accomplishing that while it also helped drive business for our client, “ stated Guy Richards, Abiah CEO / Creative Director.

To select the winners, an international jury, whose participants are leaders in design from a variety of organizations, reviewed the before and after scenarios of each brand transformation – a process unique among marketing, design, and business award competitions. Eligible projects consisted of rebranded products, services, companies, non-profit organizations, and other entities and were launched anywhere in the world between January 2003 and September 2005. “The strongest brands in the world are relevant, credible, differentiated and sustainable,” said Po Cheung, Managing Director of FutureBrand in China and 2006 ReBrand 100™ juror. “Winners of the 2006 ReBrand 100™ Awards embody these qualities and have a positive impact on the businesses of their brand holders.”

The ReBrand 100™ Global Awards recognize the world’s most effective rebrands: the repositioning, revitalizing and redesign of existing brand assets to meet strategic goals. Organized by ReBrand™, the only source for case studies and programs focused on effective rebrands, ReBrand 100™ is directed by Anaezi Modu and juried each year by an international panel. The Center for Design & Business is a founding sponsor of ReBrand 100™. The 2007 ReBrand 100™ entry deadline is September 27, 2006. For entry and sponsorship information, and to learn best practices from winning case studies, visit www.rebrand.com.