Abiah is Recognized Among the 2008 ReBrand 100®
Global Awards Winners

August 13, 2008 - Manna was named one of the world’s best rebrands in the fourth annual ReBrand 100 Global Awards. ReBrand 100® recognizes the world’s most effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet strategic goals. Abiah’s rebrand of Manna encompasses excitement and style.

"It was a great opportunity to see so many different approaches to branding in so many industries from around the world," said Errol, Saldanha, Branding Consultant of Saldanha Inc and 2008 ReBrand 100 juror. To select winners, jurors had to review the work which was required to transcend cosmetic changes. Strong consideration was given to executed strategy that met the targeted goals and aimed for consistency by ensuring all aspects of the organization embody the brand message.

Unique among other awards, “before” and “after” scenarios of each brand transformation are reviewed with details of the accompanying write-up on the approach. Eligible projects ranged from products, services, companies, non-profit organizations, individuals, cities, countries, buildings and interior environments re-launched anywhere in the world between January 2005 and September 2007. The rebrand could have been an enterprise-wide effort, or for a single brand component. Winning rebrands serve as inspiration and learning tools by becoming part of an online repository at www.rebrand.com.

About ReBrand™ and the ReBrand 100® Global Awards:
ReBrand, the only expert-led resource focused exclusively on brand transformations, was created to provide best practices examples, help organizations avoid pitfalls, and identify experts for their initiatives. Its marquis program, the annual ReBrand 100® Global Awards, juried by an esteemed panel of international design and business leaders, is the highest recognition for brand rebuilding and redesign in the business arena, and is the only global program of its kind. Entry deadline for the 2009 ReBrand 100 is September 24, 2008. Eligibility includes small businesses, non-profit organizations, and multinational corporations. To view winning case studies and learn how to enter visit rebrand.com.

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Abiah, is a brand consulting and design firm that provides solutions that help Christian businesses and ministries grow. For more information, contact Lisa Price at 609-653-2233 or visit Abiah’s websites at www.abiah.com and www.ministry.abiah.com to learn more.