New Identity

New Identity

Challenge: The mature company wasn’t differentiated in their industry segment. Although they had referral partner and client loyalty, they found it hard to attract new business as fast as they wanted.

Strategy: Develop an identity to communicate that the company serves more than just a local client base. The image needed to be bold and strong to communicate this was a solid company.

Result: Referral partners, clients, and staff have reacted positively to the new image. The ownership has received feedback that differentiation is definitely no longer a problem for them.

“Our new identity has accomplished all we had hoped. It positions us as the experienced, solid company we are and truly sets us apart from the competition.”

Claudia Pennella
Managing Partner, American Abstract Agency

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