Rebrand

Sales Kit / Refferal Strategy

Signage

Truck Fleet & Uniform

Website

See the Previous Identity

Challenge: The brand identity of this nearly 30 year’ old, Christian vaules-driven, family business was inconsistent with their status as the regional leader in their industry.

Strategy: Visually revitalize the brand to appropriately convey who the company is and what they stand for. Package the sales and marketing material to completely differentiate East Coast from all their competitors.

Result: The company experienced the highest monthly gross revenue in its 28 year history within a few months after the launch of the new identity and marketing strategy. Abiah received a silver medal in the 2007 International Davey Awards for the layout and design of the sales kit.

“Working with Abiah has been one of the better decisions we’ve made. They’re friendly, professional, accommodating, and very knowledgeable. Our new image is clear, consistent, and effective. It shows we’re a growing, professional company. The marketing strategy is helping us penetrate more of our segment and close a higher percentage of sales.”

Larry Stiteler
President, East Coast Roofing & Siding

Read what our clients are saying about us.

CLIENT CASE STUDIES