Brand Launch


Stationery


Website

Lab Coat

Brochure

Mailer

Brand Black Book™ (Style Guide)

Tradeshow Booth Design

Cover of M.D. News

Challenge: Two of the Northeast region’s largest players in healthcare (AtlantiCare & Atlantic Medical Imaging) teamed up to launch the United States’ first 24hr nationwide diagnostic service center to support hospitals in reading coronary scans. This new company needed to establish a brand that would position them as experts, clearly differentiate them, and create confidence in the minds of hospital decision makers around the country.

Strategy: Position ECI as the pioneer of this unique niche and establish instant trust with hospital executives.

Result: The company launched successfully and has attracted the attention of established publicly traded companies in nearby industry segments. They've had offers to partner but have turned them all down so far.

“The process was very easy and enjoyable.
Everyone who’s seen our identity has had the
same impression – it’s great! Our brand definitely
has a “Wow!” factor. I would certainly endorse
using Abiah again.”

Stephen McManus, M.D.
Partner, Emergency Cardiac Imaging (ECI)

Read what our clients are saying about us.

CLIENT CASE STUDIES