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Clothing Line

Poster

Challenge: This Christian based clothing company wanted to use the vehicle of clothing to lead people to the Lord by getting them to ask "what is FODALO?" (which means For The Lord.) This would then open up opportunities to share Christ. But they were unable to tap into the market of trend-setting solid believers with the current design styles.

Strategy: Redesign the brand identity and target the trend setting leaders of the new generation, guarantying a top down approach. Launch a step-by-step process that forced the targeted consumer to grow increasingly anxious upon the products’ release to create a demand.

Result: The clothing line quickly caught the eye of the Christian hip-hop scene and was strongly supported by various artists including J-Silas, R-Swift, Timothy and the Cross Movement. Their has been a lot of testimonies of people coming to Christ because of the question "what is FODALO?"

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