After (Storefront)

After (Interior)

Website

See Manna’s identity before the brand launch

Challenge: An upscale Christian owned restaurant needed to open with a bang to attract the summer tourist yet develop a loyal following among year-round residents in a crowded gourmet market.

Strategy: Design a fully integrated brand from logo to menu to interior walls as well as a marketing strategy to promote buzz in order to ensure this New American restaurant attracts patrons who it can win over to devoted regulars.

Result: Pre-opening interest was generated among area foodies and the restaurant enjoyed steadily growing business. After only four weeks, reservations for the most highly coveted dinner hours on Saturday nights are booked more than 2 months in advance. While initially planning to be able to service walk-ins as well as the reservation crowd, the restaurant is so busy reservations are an absolute must for evening dining.

"We knew Abiah was starting businesses the right way and we knew we wanted to do it right, not go back and have to fix things later. They’ve designed more than our logo, interior, and marketing strategy. They really got inside our heads and our hearts to uncover our goals and values and helped us create a plan to use that is guiding the future of Manna.”

John Merlino
Owner, Manna

Read what our clients are saying about us.

CLIENT CASE STUDIES