Corporate Identity, Brand Identity, Corporate Branding

BRAND CONSULTING & DESIGN
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klingert chiropractic logo
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klingert chiropractic billboard
Billboard

 
 

Challenge: The 25+ year old chiropractic practice needed to increase its share of the market and overcome stereotypes held about their field. In order to grow, they had to be recognized as the provider of high quality preventive care for over all health.

Strategy: Dismiss the idea that chiropractic care only fixes back pain and help the public see the overall health benefits of regular chiropractic care. Use colors, themes, and family-oriented images to visually demonstrate a happy, healthy lifestyle.

Result:The company has seen an increase of 36% in its daily patient load following the reposition.

 
   
 

“Abiah has opened our eyes and unified our message around our mission. Our investment has paid off in more way then one. It's made us confident that we're going in the right direction and provided the clarity needed to achieve our goals.”

Carolann Klingert
Vice President, Klingert Family Chiropractic Center, PC

 
   
   
 
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