After (Storefront)

After (Interior)

Website

See Manna’s identity before the brand launch

Challenge: An upscale Christian owned restaurant needed to open with a bang. Their objective was to attract the summer tourist yet develop a loyal following among year-round residents in a crowded gourmet market.

Strategy: Design a fully integrated brand and marketing strategy to create buzz in order to ensure this New American restaurant attracts patrons who it can win over to devoted regulars.

Result: Pre-opening interest was generated among area foodies and after only four weeks, reservations for the most highly coveted dinner hours were booked more than two months in advance. In under a year the restaurant broke it's lease for a bigger location and hasn't stop winning people over. Manna was also choose as one of the worlds top 100 brand launch strategies in the world and showcased along with Coca-Cola, Cisco Systems, Organic Motion and others by ReBrand.

"We knew Abiah was starting businesses the right way and we knew we wanted to do it right, not go back and have to fix things later. They’ve designed more than our logo, interior, and marketing strategy. They really got inside our heads and our hearts to uncover our goals and values and helped us create a plan to use that is guiding the future of Manna.”

John Merlino
Owner, Manna

Read what our clients are saying about us.

CLIENT CASE STUDIES