Logo


Poster


Donation Card

Shirt

Print Material

Website

Challenge: Create a cool identity for a free, supervised bike and skate park that would play a key role in a large and growing Christian church’s youth ministry. The brand had to ring true with bikers and skateboarders − both amateur and pro − as well as attract community support for this half-million dollar project.

Strategy: Craft a logo that resembles a graffiti tag to communicate the edgy-yet-fun vibe. Generate excitement and encourage feelings of unity by using a series of unique, branded promotional items including shirts & stickers.  Develop sponsorships and promotions to keep the construction plan on target.

Result: The pre-build fundraising events drew 90 sponsors including Chik-Fil-A, Hoffman Bikes, and Element Skateboards attracting several professional skateboarders and BMX riders as well as thousands of youth in the targeted age groups. 100% of the money needed was raised and the park opened on time with skate legend Christian Hosoi attending, celebrating, and sharing the gospel. Kids are off the street, having fun, and coming to Christ in a relevant way.

"Have you ever witnessed an entire community of thousands of people come together with one common cause? We have and it's an awesome experience! From the highest officials to the hundreds of kids involved, there is no discrimination of age, ethnic background, or any political agenda. I have a 10 year old who wants to skateboard, now I WILL consider it!"

Cathy Walter
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