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Challenge: Cory Bird a former NFL player for the Colts (who's number was 41) needed to position his "gentlemen’s" barbershop with a high-end, yet
underground feel.

Strategy: Create a contemporary environment to promote relaxation and conversation among patrons. Promote the shop as a modern hangout rather than simply a place to go for a basic service.

Result: The shop has been well received by the community and has become one of the top rated barber shops in the Atlantic City area.

“We needed a design and marketing firm that understood the industry and would help us speak to prospective customers through a full-blown marketing strategy. Abiah understood how we wanted to position our business and captured the edgy urban feel.”

Cory Bird
President, The 41 Spot

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CLIENT CASE STUDIES