Logo


Development


Development

Brochure

Challenge: This company’s original name created a negative mental image and held the ownership back from confidently moving forward.

Strategy: Leverage the natural mental picture created by the owner’s name along with the feelings of strength and independence. Choose a name that wouldn’t limit expansion into other lines of business.

Result: The new brand identity and positioning has opened the door for client initiated conversation which has been a recognizable difference. The Flagg Group’s logo was also chosen for inclusion in Logo Lounge, Book IV which was published by Rockport.

“Abiah understands what you’re trying to achieve. They have strong integrity, and their case studies show they produce results. We’ve gotten new clients we never would have been able to connect with were it not for the great identity they created and how they’ve positioned us.”

David Flagg
President, The Flagg Group

Read what our clients are saying about us.

CLIENT CASE STUDIES