Rebrand


Ad Campaign

Pens

See the Previous Identity

Challenge: This fourth generation insurance provider found itself facing increasing competition from national companies in its current market while it wanted to expand into new regions.

Strategy: Reinvent the brand to correctly position them as the progressive company they are.

Results: The brand is growing at a rapid rate, steadily increasing brand recognition as a top regional choice and
has opened two new locations.

“Abiah thinks outside the box. If you’re looking for a boring design and you don’t want to change too much then this is not the right company for you. If you want to change this is the team.”

Thomas Heist
President, Thomas H. Heist Insurance Agency

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