Abiah / Brand Strategy + Design / Articles & Press

PRESS: Abiah Wins Contract to Rebrand Regional Construction Management Company (3/24/08)

Abiah, southern New Jersey�s award-winning brand strategy and design firm, has been selected to rebrand FJS Services of Manahawkin.

PRESS: Local Branding Firm Rebrands International Association (3/20/08)

Abiah, southern New Jersey�s award-winning brand strategy and design firm, has rebranded CBA, the largest retail association supporting the Christian retail industry.

ARTICLE: Is Branding Biblical? (3/18/08)

A business�s primary earthly goal is to create value for the shareholders and that�s done by delivering outstanding value to the consumers who are served. The basic themes that are in this business equation are service, sharing, and love.

ARTICLE: Know your target market and you know how to market your product (10/2/07)

As a business leader you must run a challenging gauntlet to get the right message to the right market at the right time. One of the greatest challenges in that race is to clearly communicate the value of your offerings to your ideal consumers.

ARTICLE: 5 Critical factors to consider when evaluating your prices (9/19/07)

Pricing is a complex issue that is just one piece of your overall business and brand building strategy. Here are 5 broad areas that every brand builder must consider when setting prices and evaluating the effectiveness of a pricing strategy.

ARTICLE: How to tell it's time to update your brand identity (9/5/07)

You may be missing the signals that it�s time for your business to update its look. Here are 3 circumstances that indicate it�s time for you to update your identity.

ARTICLE: 3 Qualities shared by all great logos. (8/21/07)

Your visual identity is often the first thing that captures the attention of consumers. How does the designer visually communicate the essence of your brand and how do you know they�ve got it right?

ARTICLE: 5 steps to a better return on your marketing budget. (8/8/07)

People have gotten very effective at screening out much of the advertising that comes at them each day. These five strategies will help your company deliver its message to the ideal target and maximize the return on your marketing dollar.

PRESS: Three ways to be more consistent and grow your brand. (7/23/07)

Most corporations are easily persuaded to change course and try something new when an advertising program doesn�t produce instant results. The problem is often a lack of consistency, according to Guy Richards, Chief Branding Officer of Abiah, a brand strategy and design firm in Linwood, New Jersey.

PRESS: Brand strategy firm moves into environmental branding. (7/18/07)

Abiah, Southern New Jersey�s award-winning brand strategy and design firm, has expanded their services to include environmental branding. The successful launch of Manna, a New American restaurant in Ventnor, New Jersey, was the firm�s first environmental branding project.

ARTICLE: The 5 questions you must ask before committing to a trade show. (7/4/07)

A booth at a trade show or conference can be a great way to raise recognition of your business and make contact with a lot of prospects.

Here are 5 basic questions you have to ask before booking your space. Your answers may encourage you to sign up quickly or take a pass on the event.

ARTICLE: Do you always include these 3 elements in your ads? (6/20/07)

In his book Brain Based Learning, Eric Jensen explains how the brain uses contrast, emotion, and novelty to evaluate the thousands of incoming messages it receives each day and to determine which ones deserve attention. While the book was written to help educators teach more effectively, marketers can use the information to design messages that easily grab attention.

PRESS: Advertising is a waste of time and money if you choose the wrong agency. (6/12/07)

According to Manta, a business information company, there are more than 20 thousand ad agencies in the United States. Some states have a few dozen, some have a few hundred, while California has more than 2,000. Finding the right ad agency for your company can feel like searching for a needle in that proverbial haystack. But choosing the wrong agency can waste time, effort, and money. It can lead you to believe putting up with the agency you have is better than searching for a new one.

ARTICLE: Take these 3 steps to stand out from the crowd. (6/6/07)

Customers choose the same old, same old when they can�t tell the difference between offerings. These steps will help them see why you�re the clear choice.

ARTICLE: Develop an emotional connection with your customers to grow profits and lower costs. (5/15/07)

We may buy from those we know, like, and trust; but we continue to buy over the long term from those we feel a genuine emotional connection with.

PRESS: Three ways to grow your brand, increase profits and grab market share. (5/8/07)

Updated bi-weekly articles about how to keep your business growing.

ARTICLE: Is your brand in trouble? (5/2/07)

It�s no secret that American auto makers have been in trouble for years. Yet the recent news that Toyota sold more cars in the first quarter of 2007 appears to have been a surprise to General Motors. Here are 3 key reasons Detroit has suffered for so many years. Watch for these symptoms in your own company and take action to prevent spiraling downward.