HOW WE MAKE YOU SHINE

The VP of Marketing for a mid-sized regional insurance provider faced a serious dilemma: How to grow a fourth-generation, family-run business amid increasing competition in the region. Should she recommend expanding into other areas? Should she advertise more in the existing region and fight to further penetrate the market? How can she increase sales from the existing client base? How does she make her company stand out as the clear choice in this crowded marketplace?

Maybe you can relate to some of those problems.

As the head honcho for marketing you’re entrusted with a huge mission. You face an overwhelming sea of choices to market the business. You must protect your brand, grow its presence, and position it as different from all the others in the marketplace. What’s the best way to do it?

Let’s ask Blanche:

“In my role as head of marketing, I juggle an incredible range of projects. Having Abiah as a part of our team has helped me tremendously.

They designed a strong brand identity for the company and provided everything we need to ensure we present a consistent image. Consistency of the brand is now at the forefront of my mind, and we are working hard to achieve that consistency in our company.

I now have a great partner in my marketing efforts who offers suggestions and guidance on critical issues like how to best spend our company’s marketing dollars on things that really work. Abiah has put us – and our marketing efforts – on the right track.

With Abiah as our partner, I’m free to do more analysis within our company, develop other programs, and get to those other projects that have been on the back burner for so long.

I value our partnership with Abiah and the direction our company has now taken.”

Blanche Adams
VP of Marketing, Thomas Heist Insurance