Auxano
Industry Setting – A group of passionate leaders in Orange County, California had a burden to offer a Christian school option unlike anything in the US. The focus would provide a level of hands on learning that is relational and tailored to each specific child.
Challenge – The major challenge was to align and prioritize the ideas of this highly savvy group and then flesh out the ideas in a presentable way that would both verbally and visually communicate the need to rally a community around this project.
Strategy – The strategy was to first identify through competitive research, which US schools could offer the education and experience Auxano was planning. Then leverage individuals on the team like Josh McDowell and his son who built an original Biblical worldview curriculum for the school.
Result – It’s soon in the campaign but we are expecting that this school will help to transform the culture by “effecting world change in Jesus’ name” by training young leaders through a solid Biblical worldview and experience.”
Discovery
• Brand Diagnostic
• Brand Assessment
• Brand Evaluation
Strategy
• Brand Positioning
• Internal Positioning
• Story Development
• ROI (Return of Investment) Campaigns
Execution
• Naming & Protection
• Brand Design Systems
• Collateral Design
• Printing