The Flagg Group
Industry Setting – The Flagg Group needed to make a smooth transition from primarily focusing on corporate financial planning to corporate leadership, sales and strategic development.
Challenge – The company’s original name created a negative perception in the minds of potential prospects which was holding the brand back from successfully getting a good return from their marketing efforts.
Strategy – Rename the brand to be non-descriptive, design a strong identity and reposition communications to resonate with the new market.
Result – The new strategy has opened the door for client-initiated conversation, which has been a recognizable difference. The Flagg Group’s brandmark was also chosen for inclusion in Logo Lounge, Book IV that was published by Rockport.
Rendered Services:
Discovery
• Brand Diagnostic
Strategy
• Brand Positioning
• ROI (Return of Investment) Campaigns
• Loyalty Planning
Execution
• Brand Design Systems
• Collateral Design
• Printing