GGJM
Industry Setting – GGJM was competing in and over saturated market of average limousine services.Challenge – They needed to communicate value that would appeal to a visually driven consumer that wanted to purchase an affluent experience.
Strategy – Our strategy was to craft a simplistic visual story that portrays sophistication, luxury and first-class service to attract the targeted mindset of their consumer.
Result – Their rollout campaign generated a response that was five times the average expected return. They were also selected as one of the Top 100 Rebrands in the world for 2006 by ReBrand. Showcased along with 24 Hour Fitness, Procter & Gamble – Zest and Swiss Life.
2006 REBRAND 100® Global Award Winner / See before and after
Rendered Services:
Discovery
• Brand Diagnostic
Strategy
• Brand Positioning
• Story Development
• ROI (Return of Investment) Campaigns
• Loyalty Planning
Execution
• Brand Design Systems
• Collateral Design
• Printing